I’m a 100% pleasure seeker. I will literally build complex systems in order to make life more comfortable. The problem is, by avoiding discomfort I reject an opportunity for growth.
This is apparent with those struggling with weight loss. We would rather choose the comfort of staying fat than take on the discomfort of diet and exercise. We even convince ourselves that the goal is more complex than it really is in order to remain in our zone of comfort.
This obviously can be applied to any aspect of life beyond weight loss. Try to look into your own situation and see where you are choosing comfort over growth.